No sacrifice of income in return for exposure, poll results
For the first few weeks of January this blog ran a poll asking for opinions on whether sacrificing income in return for a high-profile advertising placement is a price worth paying. Of the 489 votes cast, 81.2% said they would not give up all royalties to a track in return for its use in a major advertising campaign, with 18.8% saying they would. The question was prompted by a competition launched at the beginning of this month by the brand promoter and advertiser Ogilvy, which is holding a “music pitch session” later this month at the music conference MIDEM. Continue reading



